Author: Jonny

What’s going on with Gender Diversity in the Outdoor Industry?

While undertaking this research we’ve realised just how racially polarised the outdoor/ adventure sector seems to be. Some of the data appears to show that the sector might be as much as 98% white Caucasian; we’re going to invest some time into researching this.

An Outdoor Instructor Living in Lockdown | Part 2

We are still missing fence panels from the big Storms we had been through earlier in the year and were too embarrassed to take pictures of how bad it really was when we started. The first day saw us pressure washing the patio and sorting out the lawn.

New Zealand: A Typical Sunshine Filled Saturday

Our journey started off well, we had estimated that the walk should take us about 4 hours and we merrily spent the first 3 hours blissfully unaware of the journey we had actually embarked on.

The love of the sea: Sophie Tanner

Long days spent playing on the beach; building, digging, made up games, deck chair dens, naff inflatables, swimming, diving, bodyboarding. All fuelled by ice-creams and hot dogs made on a little gas stove in the beach hut.

Starting an Outdoor Business. The 5 Top Tips…

You may decide that the status quo, the feelings of your competitors and ‘stepping on peoples toes’ matter less to you than building your business, looking after your staff and having a brilliant time.